Media Planning

The first thing we do, using a combination of research techniques, experience and analysis, is to determine with our clients who their most likely, or most desired, customers are. We are then able to determine which forms of media these potential customers see, read, hear or engage with the most. This is the media planning of a campaign; we 'plan' advertising campaigns that reach intended audiences, with the most minimum amount of wastage possible.

After this initial planning stage, we can then work alongside creative agencies, who (if necessary) will make your concepts into reality.  It is our responsibility to get the adverts on to the television screens and radio stations, in to the press print, on to billboards and poster sites, through online and mobile platforms. This is what we call media buying.

When planning a media strategy: 

  • Manage expectations so that clients are not left feeling surprises and this includes results and also funding requirements to achieve desired outcomes

  • Open communication is key

  • Shouldn't be decided based on buying the biggest media in the marketplace... bigger is not always better!

  • Breakdown the media strategy into stages of development so that the media used supports the strategy at each stage of development. 

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