Media Buying

Once OnVision Media has developed a media buying campaign based on the foundation of a client’s sales objectives and research, the plan is put into action.  Based on market conditions and clients goals we determine how to purchase the most efficient media buy for our clients. Our agency’s media buys use a combination of buying tactics that include negotiation and added value components.  During the buying stage, OnVision Media negotiates the best possible prices with media owners such as television and radio stations, magazine publishers and website owners for the space or airtime.  Due to our experience buying in local, regional, and national markets we look to buy media at the most competitive prices for our clients. We are always looking for innovative ways to reduce costs further and increase the effectiveness of advertising - whether on screen, outdoors or online.

After constructing and negotiating our client’s media plan, OnVision Media diligently measures and optimizes the media buy using performance data to quantify current media effectiveness and provide straightforward insight into how our clients can significantly improve their cost per aquisition.

OnVision Media provides media planning and media buying services for the following media channels:

• Television

  • National and local cable TV

  • National and local broadcast TV

  • Network integrations and sponsorships

• Radio

  • Network radio

  • Local radio

  • Sponsorships and endorsements

• Print/OOH

  • Print

  • Newspaper

  • Outdoor

  • Point-of-Purchase

  • Billboards

  • Digital ad networks

  • Airport displays

  • Mall displays

  • Transit (e.g. bus and commuter rail)

  • Mobile billboards

• Digital Advertising

  • Social Media

  • Display Ads

  • Video Pre-roll

  • In-Banner Video

  • Mobile

  • Video On Demand

  • Search Engine Marketing

  • Search Engine Optimization

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